Rolex is a renowned watch brand that enjoys immense recognition in the market. It is widely acknowledged as a luxury watch by people from all walks of life. However, have you ever wondered about Tudor? Considered by some as the 'affordable alternative to Rolex' in the past, Tudor has now gained substantial popularity and continues to flourish.

A Brief History of Tudor

Tudor, established in 1926 as a registered trademark, has a rich history closely intertwined with Rolex. Founder Hans Wilsdorf, taking ownership in 1936, aimed to create an affordable yet reliable alternative to Rolex. Inspired by the English Royal Family, the Tudors, the brand adopted the name and incorporated the Tudor Rose from their crest into their logo. Over time, the iconic Tudor Shield emerged, symbolizing the brand's strength and timeless aesthetics. Today, the Tudor Shield stands as the primary logo for Tudor watches, reflecting their enduring legacy.

Tudor, initially, incorporated various Rolex components like the Oyster case and bracelet. However, since 2015, Tudor has been employing in-house calibers. Discover more about Tudor mechanics and style in comparison to Rolex. Learn about the unique features and differences that set Tudor apart in the world of watches.

Differences Between Tudor and Rolex Watches

Tudor and Rolex are two renowned watch manufacturers with notable differences. While Tudor was designed to offer affordable options, it initially used ETA movements to keep prices entry-level compared to Rolex. On the other hand, Rolex has been creating in-house movements since the development of perpetual movements by Aegler in Switzerland. In 2004, Rolex acquired Aegler, becoming the exclusive movement manufacturer. In the early 2000s, Tudor underwent changes and stopped distribution in the United States. However, the mid-2010s marked a renaissance for Tudor, introducing its own in-house movements. Meanwhile, Rolex has maintained a strong global presence.


  • Affordable entry-level pricing.
  • Similar secondary market values with high resale potential.
  • Durable cases with a wide range of styles
  • Most model families now feature a sportier design, enhancing the overall appeal and performance.
  • Not all movements are done in-house, but some are.
  • COSC certification


  • High entry price point
  • Many models have higher secondary market values, making them desirable for buyers and collectors alike.
  • Oyster case design
  • Sporty models that can also be worn for more formal occasions.
  • In-house movements
  • We offer Superlative Chronometer certified models, in addition to those with COSC certification.

Younger Style & Materials

Tudor, as the "younger sibling" brand, embraces experimentation with style, particularly since its relaunch in the 2000s. One notable distinction is the use of materials. While Rolex primarily focuses on stainless steel or precious metals for their watches, Tudor boldly explores bronze, titanium, and ceramic cases. Moreover, Tudor showcases their timepieces with a wide range of strap options, including metal bracelets that match the watch and uniquely designed or patterned NATO-style straps.

When comparing Tudor watches and Rolex, one noticeable distinction is their use of color. Over the years, Tudor has incorporated color into their styles more prominently. However, Rolex is catching up by introducing unique shades like green in watches such as the Kermit and Hulk. In 2020, Rolex even launched the Oyster Perpetual collection, which features vibrant colors inspired by vintage Stella dials. This inclusion of colorful options expands Rolex's traditionally conservative range of greens, blues, and blacks.

A few years ago, Tudor launched the Born to Dare campaign with the iconic figures David Beckham and Lady Gaga. Renowned for pushing boundaries, Beckham made his mark in football and style, exuding sophistication with a rugged appearance and distinctive tattoos. Meanwhile, Gaga's music and provocative, edgy style have captivated audiences. Thanks to their influence, Tudor has successfully expanded its reach to new demographics and attracted younger collectors. Discover the power of Born to Dare with Tudor, a brand that embraces daring and individuality.

Both Rolex and Tudor strike a perfect balance between vintage-inspired aesthetics and contemporary innovation. While Rolex has maintained the essence of their iconic design, the original Submariner remains remarkably recognizable even in its modern iterations. On the other hand, Tudor pays homage to its heritage by incorporating vintage-inspired elements in their new collections. An example of this is the Pelagos, which was introduced in 2012 and showcases classic-style hands and indices.

Mechanics & Construction

In older Tudor models, as well as certain current production models, you can still find original modified-ETA movements. Similar to Rolex, all Tudor watches are mechanical, which means they are either self-winding automatic or manual wind. Although most watches from both manufacturers fall into the automatic movement category, there are exceptions. For instance, Rolex produced the Oysterquartz for a period of time.

Both Tudor and Rolex brands offer a wide range of durable watches. Tudor watches, including their dress models, boast a water resistance of 100m or more. Similarly, Rolex watches also prioritize high water resistance. However, it's worth noting that the Cellini dress line by Rolex has a slightly lower resistance of 50m.

When comparing a Tudor watch to a Rolex, like the Black Bay GMT and Rolex Pepsi models, you'll notice some key differences. Rolex uses white gold or platinum numerals in their Cerachrom bezels. Additionally, Rolex incorporates the Easylink or Glidelock systems on most bracelets, while Tudor offers an easy adjust system on the Palagos. The finishing touches on Rolex watches set them apart, adding an extra layer of design refinement compared to most Tudor watches.


Tudor and Rolex watches cater to distinct markets, resulting in different price points. Tudor offers a range of options, starting at approximately $2,300 for the ladies' Clair de Rose model. On the other hand, an entry-level ladies' Rolex Oyster Perpetual is priced at over $5,700. Explore the diverse offerings of Tudor and Rolex timepieces to find the perfect fit for your style and budget.

When examining the auction market, the disparity in prices becomes even more evident. In 2018, a vintage Tudor Big Crown Submariner ref 7924 was sold at auction for a staggering $162,500, making it the most expensive Tudor ever sold. In contrast, Rolex watches have consistently fetched millions of dollars at auctions. For instance, in 2017, Paul Newman's iconic 'Paul Newman' Daytona ref. 6329 was sold for a remarkable $17.8 million.

The pre-owned market for Rolex and Tudor watches is thriving, with strong demand. However, due to the brand name and desirability, Rolex models often command prices above retail. For instance, a Rolex Submariner 116610LN is currently priced at around $14,500 in the pre-owned market, while a comparable Tudor Pelagos 25600TN is priced at a more affordable $4,450, which is close to its original retail value.

Are Tudor Watches as Good as Rolex?

Tudor watches have always been comparable to Rolex, both in terms of quality and design. Over the years, the distinctions between these two iconic brands have been diminishing as Tudor steadily expands its presence. Unlike Rolex, Tudor was not created to directly compete with it, but rather to provide collectors with a more accessible and affordable choice.

When comparing Tudor in-house movements, particularly the 32xx series, to Rolex movements, there are several noteworthy similarities despite the different manufacturers. Both brands share common characteristics in their movements, which enhances their appeal to watch enthusiasts and collectors.

  • Non-magnetic hairsprings: The key to precision and reliability in watchmaking.
  • Bearing-mounted rotors that can rotate in both directions.
  • 70-hour power reserve

Rolex and Tudor both have in-house movements that undergo rigorous testing and are certified to meet strict timekeeping standards. Rolex movements are certified with the 'Superlative Chronometer' certification, while Tudor movements are certified by the COSC standard. Despite the difference in price points, Tudor in-house movements perform remarkably well and keep time almost as accurately as Rolex watches.

Tudor Heritage Black Bay Gmt Vs Rolex Gmt-master Ii Pepsi

When comparing the Tudor collection to the Rolex catalog, there are a few standout pieces with noticeable similarities. One such example is the Tudor Heritage Black Bay GMT alongside the Rolex GMT-Master II 'Pepsi'. Discover the striking resemblance between these two iconic timepieces.

While Tudor claims that the Black Bay draws inspiration from their own Tudor Submariner of the 1950s, there is undoubtedly some influence from Rolex as well. These watches share a similar case size and profile, with Tudor measuring 41mm and Rolex measuring 40mm. Additionally, the Tudor red and blue GMT bezel features a matte finish, paying homage to the original 1950s releases rather than the glossy red and blue found on the Rolex Pepsi.

The Black Bay GMT and the GMT-Master II Pepsi have distinct bracelet styles. The Tudor bracelet features a three-link design, similar to the Oyster bracelet found on other Rolex models. For a comprehensive hands-on comparison, watch our expert Tim Mosso's review. Discover the differences and find out which is the perfect choice for you.


  • Stainless steel case measuring 41mm, featuring a sleek satin and polished finish.
  • Calibre MT5652: A self-winding, automatic movement designed for manufacturing.
  • GMT function
  • Date
  • COSC Certified
  • 70-hour power reserve
  • Screw-down crown
  • 200m waterproofness
  • Bidirectional bezel
  • Manufacturer offers a 3-link riveted bracelet in brown leather or two-tone fabric strap.
  • MSRP: $4,175
  • Pre-Owned Price: $3,500 – $4,500


  • The Oystersteel case measures 40mm, combining durability and style for a timeless look.
  • Manufactured with the Calibre 3285, this timepiece boasts a self-winding and automatic mechanism.
  • GMT function
  • Date with cyclops magnifier
  • COSC Certified + Superlative Chronometer
  • 70-hour power reserve
  • Screw-down crown; Triplock
  • 100m waterproofness
  • Bidirectional bezel; Cerachrom
  • Jubilee bracelet or Oyster bracelet with Easylink
  • MSRP: $11,600
  • Pre-Owned Price: $30,000+

Tudor Submariner Vs Rolex Submariner

During the 1950s and 60s, diving gained immense popularity, leading Rolex and Tudor to create specialized watches for deep-sea exploration. In 1953, Rolex introduced the iconic Submariner, followed closely by Tudor's Oyster Prince Submariner ref. 7922 in 1954. While both brands showcased remarkable design similarities in their initial releases, Tudor missed out on incorporating an in-house movement.

Since its original launch, the Tudor Submariner has undergone several changes, while the Rolex Submariner has remained largely unchanged over the years, except for the case size increase to 41mm in 2020. The Tudor Submariner offers features such as a large onion crown, crown guards, domed or flat crystal, snowflake style hands, and the choice between ETA movement or Fleurier caliber. Both models introduced the date movement in the 1960s. Today, the Rolex Submariner is available with or without a date function.

The Tudor Submariner endured for three generations, culminating in the 79000 series. During this iteration, the snowflake hands were replaced with Mercedes-style hands, akin to the Rolex Submariner. However, the 79000 series was ultimately discontinued in 1999, leaving the Rolex Submariner as the sole survivor in production.

Vintage Tudor Submariners are highly sought-after by collectors, particularly due to their discontinued status. The iconic style of the Tudor Submariner continues to thrive, with many design elements found in the Black Bay Heritage collection, which shares similarities with the Rolex Submariner. Explore and discover the timeless allure of Vintage Tudor Submariners and the modern elegance of the Black Bay Heritage series.

Other Popular Models

Tudor and Rolex offer a wide range of watch families and models, both currently in production or discontinued. Here are some popular models from each brand:

Tudor Pelagos

Tudor Pelagos Ref - M25600TN-0001

The Tudor Black Bay is often compared to the iconic Submariner, but the Tudor Pelagos is another remarkable model that competes with the Sea-Dweller. The Pelagos features an elegant matte blue or black dial and matching bezel, housed in a durable 42mm stainless steel and titanium case. With a uni-rotational 60-minute graduated bezel, this timepiece is perfect for diving enthusiasts, offering a water resistance of up to 500m.

Tudor Black Bay 32/36/41

Tudor Black Bay 41 Ref - M79540-0007 88 People are viewing this right now

The Tudor Black Bay collection offers a wide range of styles, including the Tudor Black Bay 32/36/41, which shares similarities with the Rolex Oyster Perpetual. These models come in different sizes, resembling the Oyster Perpetual, and feature a timeless 3-hand design without a date function. Unlike the Oyster Perpetual, the current Black Bay 32/36/41 models do not utilize the in-house Tudor movement. However, despite being available in various sizes, the options are more limited compared to the Oyster Perpetual. With a more sporty case design and dial style, the Tudor Black Bay 32/36/41 offers a distinct look when compared to the Oyster Perpetual.

Rolex Daytona

Rolex Steel Cosmograph Daytona 40 Watch - Black Index Dial - 116500LN bk

The Rolex Daytona, a highly sought-after collection dating back to 1963, has maintained its popularity over the years. While Tudor offers the Black Bay Chrono and Heritage Chrono, they don't quite capture the essence of the Daytona. Unlike the Daytona's three subdials, these models feature a 2-register chronograph. The current Rolex Daytona ref. 116500LN is an upgraded version of the original release, making it a favorite among collectors. It is available in both black and white dials with a black ceramic bezel. The Daytona collection offers a wide range of case materials and dial colors to suit individual preferences.

Rolex Oyster Perpetual

Rolex Oyster Perpetual 41 Watch - Domed Bezel - Coral Red Index Dial - Oyster Bracelet - 124300 reio

The Oyster Perpetual is a timeless watch that has been part of the Rolex brand since its inception. With a size range of 24-41mm (although some smaller sizes have been discontinued), this collection is known for its playful nature despite being time-only watches. The stainless steel case is complemented by a variety of dials introduced over the years. Collectors are currently drawn to the classic watch's vibrant colors, such as Turquoise blue, Coral red, and bright yellow. In terms of design, the Oyster Perpetual is more formal compared to the Tudor Black Bay 32/36/41 model.

Should You Buy a Tudor or Rolex?

When deciding which brand to purchase, several personal factors come into play. One crucial consideration is the budget. New Rolex watches are generally priced double that of Tudor watches at authorized retailers. On the pre-owned market, Rolex watches often trade above retail, making it more challenging to enter the brand. Take these factors into account when making your decision.

When it comes to choosing a timepiece, having a budget in mind can simplify the decision-making process. Both Rolex and Tudor offer a wide range of models to suit different preferences. Rolex is known for its use of precious metals, while Tudor typically focuses on stainless steel and unique materials. Rolex exclusively utilizes in-house movements, while Tudor incorporates a mix of in-house and ETA movements. Additionally, Tudor watches are COSC certified, whereas Rolex watches undergo both COSC and Superlative Chronometer testing.

Tudor watches feature a rugged design inspired by historic models. Even the dressier options, such as the 1926 collection or Style collection, have a sportier vibe compared to the Rolex Cellini or Day-Date families. Explore Tudor's timepieces for a unique blend of style and functionality.

When it comes to choosing a watch, it's important to find one that matches your style and budget. Both Rolex and Tudor are renowned for their reliability and precision in the watch industry. Whether you opt for Rolex or Tudor, you can't go wrong with either brand.

Are you ready to embark on your quest to find the ideal Rolex or Tudor watch? Explore the LD Time Tudor Collection or browse the complete Rolex Collection to discover your perfect timepiece. Start your journey today!