Rolex, the iconic watch brand founded by Hans Wilsdorf, has maintained its reign as the leader in the industry for over a century. With its distinctive crown logo, Rolex has built a strong brand image rooted in exclusivity and allure. It consistently tops surveys as a super-brand in the UK and is prominently featured on Forbes' list of the world's most influential brands. When it comes to luxury watches, Rolex is the name that comes to mind for most people. Discover the mystique and unmatched quality of Rolex timepieces.

Rolex is not just a marketing hype, but a brand known for its exceptional products. Many iconic Rolex models were designed with specific purposes in mind, adding to their appeal. For instance, the GMT-Master was originally created for Pan-Am pilots who dealt with jet-lag and needed a watch to display two time zones. The Submariner was built for divers, while the Milgauss was introduced in the Fifties as an anti-magnetic timepiece for those working in power plants, medical facilities, and early nuclear research labs. Discover the legacy of Rolex and its range of purpose-driven watches.

Rolex sports models have always held a special place in the hearts of collectors, symbolizing exploration, adventure, and athleticism. From the iconic James Bond Submariner to the early GMT version worn by Chuck Yeager and astronauts, these timepieces have a rich history. Rolex stands out among luxury watch brands, offering versatility in styling. The brand's meticulous design tweaks, such as different colored bezels and prominent crowns, captivate collectors. These factors enhance the collectability and value of Rolex watches. If you're considering a watch investment, a Rolex is a wise choice. Experience the allure of Rolex sports models today.

Wilsdorf possessed remarkable foresight and was an early proponent of the wristwatch. His groundbreaking innovations, such as introducing wrist timepieces, ensuring accuracy, achieving waterproofness, and developing automatic movements, played a pivotal role in shaping the modern wristwatch. While some argue that Rolex is less inclined to alter its designs compared to other companies in the watch industry, it is important to note that even minor advancements, such as a change in case size or the use of different gold variations, can be considered revolutionary in this field. Although Rolex does not feature tourbillons or zodiac complications in their watches, the resemblance between a 2019 Submariner and one from 50 years ago is evident. Embrace the timeless elegance of Rolex watches that stand the test of time.

The counter-argument is that you don't mess with perfection. Instead of flashy features, the company focuses on research and engineering, constantly updating the technology inside its watches discreetly. A common complaint is the difficulty in purchasing Rolex watches at present, as demand exceeds supply for certain models, compounded by the lingering effects of the pandemic on supply chains. However, it is important to note that Rolex does not intentionally restrict supply. On the other hand, part of the allure of owning a Rolex is the pursuit - if you are fortunate enough to acquire one, you will likely remember the exact moment and location of your purchase. Explore the timeless thrill of owning a Rolex and embrace the chase.

There are strong indications that the iconic Rolex crown will continue to reign supreme for many more decades to come, and even beyond. With its rich history and unwavering reputation, Rolex is poised to maintain its prominent position in the industry for the foreseeable future.

The 11 Best Rolexes You Can Buy In 2024

  1. Rolex Air-King

Rolex Air-King

The Air-King, often overshadowed by its flashier counterparts like the Submariner and GMT-Master, is a remarkable watch. It is part of Rolex's esteemed line, first introduced in 1945 as an affordable option, priced at under £100, which was about a third of the cost of a Datejust at the time. During World War II, several "Air" watches were created to pay tribute to RAF pilots, including the lesser-known Air-Lion, Air-Giant, and Air-Tiger. The "King" in its name refers to its size, a substantial 34mm back then, although relatively small compared to today's standards. Discover the rich history and timeless elegance of the Air-King timepiece from Rolex. The Air-King, relaunched in 2022, features a unique design with its large numerals and prominent minutes scale. While some may argue it deviates from Rolex's classic designs, we at LD Time remain avid supporters. This iconic timepiece now boasts a redesigned bracelet, Rolex's latest calibre 3230 movement, and an improved gear train, providing an impressive 70 hours of power reserve. Fun fact: the Air-King is the only Rolex model that showcases the brand's distinctive gold and green color scheme. Experience the perfect blend of style and performance with the Air-King from Rolex. 

  1. Rolex Day-Date 36 (2022)

Rolex Day-Date 36 (2022)

The "Presidents' watch" is a notable timepiece, associated with the current President. While Biden initially wore a Rolex, he has recently embraced Omega. Owning this watch signifies a certain level of prestige and appeal to a discerning consumer base. The unique feature of spelling out the day of the week at 12 o'clock has sparked debates among watch enthusiasts. Introduced in 1956, this innovation was a remarkable technical achievement. The ice blue dial, exclusively found in Rolex's '950 platinum' models, adds a touch of elegance. The fluted bezel, another technical marvel, required extensive research to achieve in platinum, as confirmed by the brand.

  1. Rolex Submariner

Rolex Submariner

Rolex enthusiasts eagerly awaiting the release of a brand new timepiece may need to exercise some patience. While Rolex has introduced new models in the past, such as the Sky-Dweller in 2012, the Yachtmaster in 1992, and the Sea-Dweller in 1971, the company primarily focuses on making incremental improvements to its existing watch lines. This approach has proven successful for the brand, as evidenced by the buzz surrounding the updated Submariner in 2020, which remains one of Rolex's most iconic designs. Despite subtle changes that may require a keen eye to notice, such as a 1mm increase in size, the updated Submariner boasts significant improvements under the hood. It features a new calibre (the 3230), offering nearly 50% more power reserve (up to 70 hours) and the latest escapement technology. In summary, the 2020 Rolex Submariner is a timeless and functional timepiece that embodies the brand's design philosophy.

  1. Rolex Oyster Perpetual 36

Rolex Oyster Perpetual 36

Rolex introduces the new Oyster Perpetual 36 with vibrant and colorful dials, bringing a sense of fun to the brand. This move is not unprecedented, as Rolex had previously released the popular 'Stella' dials in the 1970s. These enamel designs have since become highly sought-after. The 36mm watches have a wide appeal, and these unique and bright designs offer a refreshing alternative for those seeking something different from Rolex's traditional lineup. Discover the joy of these colorful timepieces that combine style and tradition.

  1. Rolex GMT-Master II ‘Pepsi’

Rolex GMT-Master II ‘Pepsi’

The GMT Rolex, a watch beloved by globetrotters, has become an iconic timepiece since its introduction in 1955. With its distinctive red and white 24-hour scale on the bezel, it earned the nickname 'Pepsi' (while the black and blue version is known as the 'Batman'). The latest steel version features a cutting-edge movement and a sophisticated 'jubilee' bracelet. While the design has remained largely unchanged for 60 years, it exudes a timeless appeal that transcends trends. Discover the enduring allure of this iconic watch for your next adventure.

  1. Rolex Explorer 1016

Rolex Explorer 1016

The Explorer 1016, a timepiece that blends the qualities of a sports watch and a dress watch, was in production for nearly three decades until its retirement in 1989. This iconic watch, designed for explorers, boasts Paraflex shock absorbers for enhanced shock resistance. However, its true allure lies in the elegantly proportioned dial adorned with vintage-style numerals and a matte finish. Notably, the legendary Ian Fleming was a proud owner of the Ref 1016. Explore the timeless charm of this remarkable timepiece.

  1. Rolex Sky-Dweller

Rolex Sky-Dweller

The Sky-Dweller by Rolex is not just any statement watch; it is the epitome of exquisite craftsmanship. With its dual time and annual calendar functions, this timepiece stands out from the rest. Previously available on a leather strap or an Oyster bracelet, it now offers an Oysterflex bracelet, featuring Rolex's patented super-comfy design made of a titanium and nickel alloy encased in black rubber. In addition, you have the option of Everose gold or 18k yellow gold. While upscale traveller's watches may not be on everyone's immediate wish list, this stunning piece is worth admiring no matter where you find yourself. Explore the beauty of the Sky-Dweller and indulge in its timeless allure.

  1. Rolex Oyster Perpetual 41

Rolex Oyster Perpetual 41

In a lineup dominated by iconic models like the Daytona, Submariner, and Explorer, it's easy to overlook Rolex's simpler offering. However, if you're searching for a versatile timepiece that effortlessly complements any attire and occasion, without being overly ostentatious, look no further. The Oyster Perpetual, which received a notable update in 2015, features a larger 39mm case (up from 36mm), an oyster bracelet, and an array of beautifully hand-finished dials in stunning shades of blue, grape red, and dark rhodium. With its timeless appeal and recent enhancements, the Oyster Perpetual is a must-have watch that combines style and functionality.

  1. Cosmography Daytona

Cosmography Daytona

If you're fortunate enough to come across a vintage Daytona (Paul Newman's 1968 model holds the record for the most expensive wristwatch ever sold at auction, fetching $17.8m in 2017), you'll appreciate the perfect fusion of tradition and innovation in this recent release from Rolex. This advanced chronograph has captured the attention of watch enthusiasts worldwide, thanks to its captivating history and undeniable allure. Discover the hype surrounding this iconic timepiece that showcases the best of both worlds.

  1. Rolex Submariner Date

Rolex Submariner Date

The Oyster Perpetual Submariner Date in Oyster Steel with Green Cerachrom Bezel and a Green Dial featuring Large Luminescent Hour Markers is also known as the iconic Rolex Hulk. Introduced in 2010, this timepiece captured the hearts of watch enthusiasts with its captivating green color that transitions beautifully under varying light conditions. Explore the allure of the Rolex Hulk and its unique design that stands out in the world of luxury watches.

  1. Rolex Datejust

Rolex Datejust

One of Rolex's most popular models is the one released in 1945 to commemorate the watchmaker's 40th anniversary. Alongside this celebration, Rolex introduced a new type of bracelet called the 'jubilee', which has since become distinctive. This iconic timepiece was also the first to feature an automatic date change just before midnight. Discover the fascinating history behind Rolex's innovative creation and explore the unique features of this legendary watch.

  1. Rolex Sea-Dweller

Rolex Sea-Dweller

When engaging in saturation diving, deep within the ocean's depths, there are numerous concerns to consider. In the pressurized diving bell, anxieties may arise about encounters with giant squid and similar creatures. One crucial factor to eliminate is the worry of a malfunctioning Rolex watch. The gas mixture that saturation divers breathe primarily consists of helium, which can infiltrate the watch case and cause internal pressure when resurfacing. The Sea-Dweller, introduced in 1967 as a sturdier and more technologically advanced counterpart to the Submariner, was designed to withstand greater depths. Equipped with an intelligent helium valve, excess helium is released from the watch case, enabling it to reach depths of up to 610 meters initially and later doubling to an impressive 1220 meters in 1978. Discover the remarkable durability and functionality of the Sea-Dweller timepiece.

Your journey into the world of Rolex begins here, at LD Time. As your trusted Rolex authority, we are dedicated to enriching your Rolex experience. Whether you're a seasoned collector or stepping into the realm of Rolex for the first time, our official Rolex buyers guide is your compass in this world of luxury timepieces. We provide the insights and knowledge you need to make informed decisions and appreciate the artistry of watchmaking. Start your Rolex adventure with us today and uncover the pinnacle of elegance and craftsmanship.